Ad Campaign Asks Jewelers to Help Protect Alaskan Fisheries from MiningJanuary 04, 07
A new ad campaign asks jewelry retailers to boycott a proposed open pit gold mine in
“We are asking jewelers to join our efforts to protect this world class treasure," said Brian Kraft, a
Earthworks, an environmental group based in
The ad reads, “We need your help.
The ad also asks jewelers to take the Bristol Bay Pledge at this website: www.protectbristolbay.org.
The group paying for the ad said the message will reach jewelers who account for up to 85 percent of the world's annual gold consumption.
According to Earthworks, the Bristol Bay watershed is endangered due to a Canadian mining company that plans to develop an open and underground mine for copper and gold at the headwaters of the
Other such campaigns have been used to sway consumer opinion of gold and diamonds in the past. Earthworks said that 86 percent of consumers said they would switch brands to support the more socially responsible choice.