IDEX Online, GemStoneKing Launch Joint eBay Direct Sales Channel

New York, NY – May, 26, 2009 – IDEX Online, leading provider of diamond trading services, and GemStoneKing, one of the largest fine-jewelry retailers on eBay, announced the launch of a joint eBay direct diamond sales channel.

The ground-breaking e-commerce platform seamlessly integrates IDEX Online’s diamond trading systems with GemStoneKing’s and eBay’s e-commerce systems.  The platform revolutionizes the retail marketplace for certified diamonds by automatically synchronizing the offering process from initial listing of certified diamonds on IDEX Online, through the packaging of ready-to-sell diamond listings for retail consumers on eBay.  All IDEX Online diamond suppliers are eligible to participate in this unique eBay channel.

 “This new channel – an extension of our Guaranteed Diamond Transactions^TM platform – will turbo-charge our suppliers into the forefront of e-commerce," said Abraham Stern, CEO of IDEX Online.  "Think of this as a ‘30-seconds from polishing your diamond to showcasing it mounted on pieces of fine jewelry on the world’s largest e-commerce platform at no effort to you’ service.  There is no doubt that our suppliers will make the most of this opportunity by supplying the highest-quality listings possible.”

The new system automatically screens IDEX Online’s entire inventory of more than 350,000 certified diamonds – valued at over $3 Billion – to identify and offer stones meeting the buyer’s specific desires.  The linked system creates an experience focused on fulfilling the consumer’s most important needs, including guaranteed availability, comprehensive detailed information on the offered diamonds and, most importantly, best comparable prices.  The result: rewarding eBay consumers with the highest-value diamond offerings available across the world at any point in time, and rewarding competitive suppliers with a powerful new channel.

Dinesh Lathi, VP of the Seller Experience at eBay said: “We are pleased to work with IDEX Online and GemStoneKing to bring even greater efficiency and transparency to the diamond marketplace while significantly increasing the selection of diamonds available on eBay.com.”

"GemStoneKing is a leading fine jewelry seller on eBay, with a terrific track record and very high levels of trust and satisfaction from eBay’s consumer community," added Nir Hollander, Chairman of GemStoneKing, Ltd. "We are sure to maximize the value for consumers and suppliers alike.”

IDEX Online will lead its supplier community, providing details on how to participate in this channel.  IDEX Online’s personnel will be available for questions during JCK Las Vegas, at Booth #L47.  Mr. Hollander and Mr. Stern will also be available for pre-scheduled briefings during JCK.

About IDEX Online

IDEX Online is a leading provider of trading services and content for the diamond industry.  IDEX Online's offering includes diamond trading services, objective wholesale pricing information, market trends, and up-to-date industry news and analysis.  Founded in 2000 by experienced industry professionals, IDEX Online maintains offices in all major diamond centers worldwide, ensuring a secure, unbiased and user-friendly environment to meet the needs of thousands of traders anytime, anywhere.

About GemStoneKing

Led by Nir Hollander, GemStoneKing embodies four generations of experience in the global diamond market.  GemStoneKing is today the leading online jewelry retailer on eBay with over 60,000 Internet sales since beginning eBay operations in 1999.   GemStoneKing’s eBay consumer feedback metrics, a key indicator reflecting consumer satisfaction and trust, are unparalleled with a 99.9% buyer satisfaction rate from more than 40,000 customers.  GemStoneKing has built a large repeat customer following, who have come to expect frequent product and marketing innovations from GemStoneKing.