Lab-Grown Diamond Company MiaDonna to Open Oregon ShowroomJune 05, 14
(IDEX Online News) – As the issue of synthetic diamonds hits the news once again, lab-grown diamond company MiaDonna & Company is set to open its first showroom in Portland, Oregon, in July. MiaDonna currently sells its jewelry through an online boutique.
Shoppers will be able to schedule hour-long individual sessions with a MiaDonna personal shopper to view the firm’s lab-made diamonds – MiaDonna Diamond Hybrids®.
The showroom will also feature a department for custom jewelry design. MiaDonna says guests who are interested in custom designed engagement rings will get an interactive, hands-on experience with one of the custom design specialists who will help them create their ring.
MiaDonna says visitors to the showroom will also get the chance to learn about its “mission to give back to damaged diamond mining communities.” The company also said the opening is fueled by consumers’ demand for “affordable, ethically produced diamond jewelry.”
"I want to alleviate any consumer doubts about man-made diamonds, which is mostly set forth by the earth-mined diamond industry. Consumers need to know all their options before purchasing a diamond, because the truth is man-made diamonds are superior, and this is simply the evolution of the diamond,” said CEO Anna- Mieke Anderson.
“They are more pure than most retail earth-mined diamonds, less expensive and they are free of any negative social, environmental or humanitarian concerns. When they are purchased through MiaDonna we rebuild diamond-mining communities. Our business model is a solution to the issue of conflict diamonds and other outdated traditions that are not relevant in today's society."