< MONDAY, SEPTEMBER 3RD, 2018, ISSUE NUMBER 336 >
How Consumers Bought Jewelry In The Recession

Historically, about half of all jewelry sold in the American market was purchased by shoppers on a monthly “easy-payment” plan. This does not include credit card sales (which are counted as “cash” sales by the merchant). The monthly payment plans may be administered by the jeweler, or by a third party.

 

There are two advantages for jewelers who offer “easy-payment” in-house credit plans:

 

·         The average ticket for a credit sale is typically up to three times as large as a cash sale, as shown on graph 9. These average ticket amounts are pre-recession levels; since the recession, the average ticket is down by 10 percent or so.

 

To see the full Picking up the Pieces: The Jewelry Industry After the Recession report, contact research@idexonline.com


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