Bridal Industry Resilient, Couples Focus on Lasting Items
March 26, 09
A recent survey found that despite the economic situation, brides and grooms to be are not cutting back on their wedding budgets, instead they are shifting their expenses to long lasting items such as honeymoon, photography and the engagement ring.
The Modern Bride magazine study also reported that 90 percent of brides said they are either keeping to their original budget or plan to spend more.
An important finding is that 86 percent of surveyed brides said they are spending on jewelry the same amount as six months ago or more, with 81 percent saying they “desire” platinum, according to the Conde Nast Bridal Group.
The report also quotes the IDEX Online analysis by Ken Gassman “State of the Jewelry Industry—2008 Jewelry Demand” that states that the number of weddings in the U.S. is projected to increase by approximately 30 percent.