GemEx Offers Redesigned Certificate

GemEx Systems introduced their redesigned GemEx Certificate. The new certificate has been simplified highlighting diamond brilliance, fire and sparkle. The certificate provides the diamond light performance measurement as images and lists comparative in scales. 

The patented BrillianceScope Analyzer scientifically measures each diamond from five angles; multiple measurements are used to ensure accurate results. The results are recorded on each certificate and detail the levels of brilliance, fire and sparkle produced by the combination of light and movement in the diamond. Three comparative bar graphs on the certificate show the measured diamond in comparison to similar diamonds of the same shape. 

For retailers the in-store certification increases the information available to the client at the time of purchase, allowing the consumer to better choose the most appealing combination.

“By increasing customer confidence and trust, the GemEx Certificate helps drive sales and increase margins on every diamond sold,” said Randall Wagner, GemEx CEO.

GemEx offers an independent process measuring each diamond.  With its focus on diamond beauty, the new certificate is part of a larger new marketing initiative focusing on brilliance, fire and sparkle. GemEx has chosen to target consumers interested in the beauty of the diamonds rather than their rarity.  The GemEx System marries the diamond buying process with a solid foundation for making a confident choice – a win-win for consumers and retailers.