De Beers Diamond Jewellers has opened its sixth U.S. store in Dallas, Texas’ NorthPark Center. The 1,878-square-foot location features newly designed collections by De Beers Creative Director Raphaele Canot, including the Ice on Fire, Talisman, Secrets of the Rose and Radiance lines.

Bridal, one-of-a-kind high-end jewelry and signature collections, such as Wildflowers, will also be available.

The Dallas store design features open spaces, etched glass paneling and a VIP room for private presentations. In addition, the store’s high display counters can be approached from all sides, and diamond jewelry price points are displayed in the cases.

This store opening follows five others in North America – New York and Beverly Hills in 2005 and Las Vegas, Houston and Washington, DC in 2007.