De Beers opened a store in Naples, Florida last week, its tenth store in the U.S.

De Beers store in Huston

The 700 sq ft. boutique will feature new collections designed by De Beers creative director Raphaele Canot, including Talisman, Ice on Fire and Radiance. In addition, bridal, exceptional one-of-a-kind high-end jewelry, and signature collections, such as Wildflowers will be featured.

The De Beers store decor features “transparence and sophistication that present an uncluttered context for the jewelry in an impressive environment,” the company said in a release.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA and LVMH Moët Hennessy Louis Vuitton.