Indian diamond and jewelry manufacturer Shree Ramkrishna Export (SRK) recently launched a new online B2B diamond selling website at the recent India International Jewellery Show 2008.

Srkexport.com includes an inventory of diamonds from 0.30 carats and above, as well as jewelry collection.

“We plan to maintain around 5,000 to 6,000 stones inventory on our website at any given point,” noted Rahul Dholakia, SRK managing director.

Shreyans Dholakia added, “Our website is not designed as any other B2B portal but our website is a complete pack with user friendly options. We have already started promoting it aggressively and a huge marketing campaign is on the way. We will be promoting it as our B2B brand and not just a website.”  

To attract customers, the company is currently offering a 2 percent discount on online purchases, Rahul Dholakia added.