IDEX Online Poll: 49% Say Over Half of their Sales Are of Certified Goods

In the latest IDEX Online poll, we asked, "What percent of your diamond sales is of certified stones?” Nearly half of our respondents say that over 50 percent of their sales are of diamonds with gem lab certificates.

Twenty-three percent of respondents answered that up to 10 percent of their goods are certified stones.

Those who sell between 10 and fifty percent of certified stones made up 28 percent of the respondents.

The largest category belonged to the 30 percent of people who say that over 50 percent of their diamond sales are of certified stones. The smallest category, with only 19 percent of respondents, belongs to those who say that their sales of certified stones make up 100 percent of their sales.

Please join us in our next poll as we ask, "What is the percentage of return on your polished diamond sales"?