Canon to Unveil Diamond-Embellished Cameras
August 19, 08
Five diamond-encrusted Canon PoweShot Elph cameras will be unveiled by tennis star Maria Sharapova Wednesday during an invitation-only event in
The launch is part of Canon’s pro tennis and football ad campaigns, the former of which will include a new TV spot featuring Sharapova and her dog, Dolce. Local radio, print and outdoor ads have also run in
This is not Sharapova’s first encounter with diamond-encrusted photography equipment. She was recently gifted with a one-off ‘jewelry camera’ featuring an Argyle pink diamond-studded “M” charm on the wristband of the camera.
Accessorizing watches, phones and cameras with diamonds presents a whole new range of product development options for jewelry designers, according to Rio Tinto Diamonds, producers of the Argyle pink diamonds.