GIA’s 4Cs Brochure Now in 10 Languages

The Gemological Institute of America (GIA) announced that its “Four Cs of Diamond Quality” brochure is now available in ten different languages, including Italian, Japanese, Chinese, Hindi and Gujarati.

The Four Cs brochure is designed to educate the public about the main characteristics of diamonds, Cut, Color, Clarity and Carat Weight, better known as the Four Cs.

The purpose of the brochure is to help people understand the language of diamonds so they are better educated when speaking to a jewelry professional. In addition, the pamphlet shows the GIA Color and Clarity scales, the GIA Cut scale for round brilliant diamonds, and photos of several approximate carat sizes for round diamonds.

The GIA is offering the Four Cs brochure in English, Spanish, Italian, Thai, Korean, Japanese, traditional (or formal) Chinese, simplified Chinese, Hindi and Gujarati.

“The Institute is dedicated to educating individuals so they can make informed decisions when purchasing a diamond,” said Kathryn Kimmel, vice president and chief Marketing officer.