Rio Tinto Pleased with LV Marketing Model
June 16, 11On show at the Rio Tinto booth were a number of elements of its marketing mix, including pink diamonds.
The booth also included a “champagne toast” in recognition of the 25 year anniversary of the Argyle Diamond Mine, the world’s largest producer of colored diamonds.
According to Rebecca Foerster, Manager of Rio Tinto’s U.S. representative office for Diamond sales and marketing, “Rio Tinto’s diamonds business is built on differentiating its diamonds by mine and country of origin and we pride ourselves on providing a package of support services to our Select Diamantaires.”
Rio Tinto participated in a number of education forums, including a focus on sustainable jewelry and what this means to the
Initial research commissioned by Rio Tinto indicates that the
Visitors that scanned Rio Tinto's QR codes were directed to a mini-site that directed them to the booths of exhibiting Select Diamantaires and provided additional information about them.