From Augmented Reality to Diamond Prices
February 06, 13
At the Future Sales Vision Summit on February 22, “augmented reality” as a marketing instrument as well as the latest developments in the area of micropayment will be discussed, as will the potential of online trading in high-quality jewelry and timepieces.
The “Princess Pea and the avant-garde kids as the decision-makers of tomorrow in buying jewelry and watches” round table discussion will explore the purchasing behavior of children and young persons.
“We have attracted a large number of famous speakers and experts from various areas and we are concentrating on subjects which are important for the ongoing competitive strength of our exhibitors and visitors,” said Renate Wittgenstein, product manager of the trade fair.
Edahn Golan, editor in chief of IDEX Online, will analyze the forces that elevate and depress diamond prices and how to take advantage of these changes in his presentation on February 23.
In addition, there are practical lectures on the subject of micro and macro trends in the lifestyle, fashion and jewelry sector, press relations for jewelers, innovative window dressing and body language when selling.
More details here.