Richline Announces 11th Annual May is Gold Month
(April 24, '14, 2:42 Danielle Max)

(IDEX Online News) – Richline Group, Inc. has announced the 11th “May is Gold Month” event. The annual online and in-store initiative brings together 14 of the largest jewelry retailers in the United States including, BJ’s, Fred Meyer Jewelers, Helzberg Diamonds, HSN, JCPenney, Kay Jewelers, Kmart, Kohl’s, Macy’s, QVC, Sam’s Club, Sears and Walmart.


In addition to unveiling new collections, many partners will be also be hosting their own May is Gold month events and social media promotions online, in their own stores and, in the case of QVC and HSN, with televised events.


Links to the gold landing pages for participating partners can be found at


“May is Gold Month has become an event that both our retail partners and gold shoppers alike look forward to,” says Richline CMO, Mark Hanna. “It’s a great opportunity to show off the latest trends and is a celebration of the current resurgence of gold that the jewelry industry has experienced over the past few years.”


For the first time, Richline is adding weekly email reports as part of this annual initiative. Subscribers will receive gold trend interviews from jewelry industry experts, as well as updates sharing the latest gold looks. Subscribers to this list will also be eligible to win a $1,000 jewelry shopping spree from the participating retail partner of their choice.


The Richline Group is a wholly owned subsidiary of Berkshire Hathaway Inc.