Israeli Jewelry Designers Launch Worldwide Campaign

A group of Israeli jewelry designers recently founded HLG Jewelry LLC. They are planning to showcase their designs in sterling silver and gold jewelry in a U.S. promotional campaign, opening at the New York International Gift Fair later this month. 

The Israeli artists working on the pieces include Ruth Anchelovitch, Lily Perry, Ofer and Ruth Hotomlanski, Ari Kuperman, Limor Gefen, Ruth Finkelstein, Pam Moss, and MORE Fusion and Hand Blown Glass.

“The designers are what it’s all about,” says Kuperman, who also helped put HLG together. “Our goal is to find collections by artists whose style is distinct enough to make their work stand out and become recognizable.” HLG’s strategy is to keep established and up-and-coming designers’ focus centered in the studio while HLG promotes the designs with an aggressive sales and marketing program.

HLG Jewelry will offer retail shops and galleries a chance to carry the moderately priced jewelry collections. Sales and Marketing Director Jay Kohn, an HLG co-founder, says, “By featuring several artists, we give the shop owners the opportunity to choose collections that will most appeal to their customers.”

The American debut at the New York International Gift Fair will be hosted by Judaica artist Lior Gluska, in Booth 2167.