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< JEWELERS: TARGET FEMALE SELF-PURCHASERS, AUGUST 2018, ISSUE NO. 229 >
RETAIL
Crime Against U.S. Jewelers Rises to $103.5 million
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POLISHED
Alrosa Acting to Form Investment Diamond Market
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MINING
ABC Mini-Series on the Effects of the Blood Diamond Trade
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FOCUS
Jewelers: Target Female Self-Purchasers
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FOCUS
Breaking Away From Tradition
Television in the 1950s liked to portray the quintessential American family as one where Dad went off to work each day in a suit and tie (which he also wore for dinner each night), Mom stayed home and cooked three hot meals a day...
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“You’ve Come A Long Way, Baby”
Prior to World War II, the woman’s place in American society was in the home. As factories geared up to make war commodities in the late 1930s, the only labor available was women, since men were being shipped overseas to fight the battle in the fields of Europe and beyond.
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Dual Incomes Fuel Personal Income & Wealth Levels
Both the husband and the wife work in just over half of all married-couple families in the U.S. Thus, these dual income families have high levels of income and often engage in significant discretionary spending.
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Women Earning More Money
Along with rising labor force participation, women’s earnings have risen relative to men’s earnings. The old adage that you can pay a woman less than a man to do the same job has been shattered in American society.
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Women’s Earnings Affected by Ethnicity, Education, Occupation, Marriage & Demographics
Among female wage earners, Asian women earn significantly more than their counterparts of any other ethnic group. White women also earn just above the national average. Both black and Hispanic women earn substantially less than the national average. In part, this wage disparity relates to educational levels.
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Age Not A Major Determinant in Household Discretionary Income & Jewelry Expenditures
Historically, jewelry expenditures varied substantially by age. In today’s market, age is much less of a determinant of jewelry spending. As the latest data from the Consumer Expenditure Survey shows, per household spending on jewelry does not vary significantly by age.
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Reiterate: The Opportunity for Jewelers
The U.S. market, which accounts for about 50 percent of the demand (by value) of the global jewelry market, is particularly attractive for jewelers for many reasons. Further, the importance of the self-purchasing woman is increasing.
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THE PORTE POINT OF VIEW
How to Market More Effectively to Your Customer List
Are you confused about how to market your business and what to do during these challenging times? If so, you should know that better and more consistent communication to your existing customers can be the easiest and best way to drive store traffic and sales into your store NOW.
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FACETS
A $2,000 Wedding Doesn't Mean Missing Out On the Rings
It wasn't just a matter of money that kept Sara Cotner and Matt Bradford's wedding budget down to $2,000. The couple wanted to have the small, intimate wedding of their dreams, without getting caught up in the usual planning brouhaha.
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PROFILE
Julius Klein Group
Moshe Klein, Director of Sales; part of the third generation of Kleins to work in the family business.
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FASHION
Silent Luxury
Let’s face it; the economy is in a bad state. It is the case all over the world. During these turbulent times, we know that fine jewelry is not at the top of people’s “needs” list.
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ORGANIZATION
The Jewelers Board of Trade (JBT)
The Jewelers Board of Trade (JBT) has been in operation for 125 years, since 1884, and has 2,850 members.
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EDITOR'S LETTER
Ms Right Now
For some women it's handbags, for some women it's shoes. For me, well, put me in front of a big, beautiful pair of earrings and I'm a gonna. (In fact, I'm a gonna buy them). Yes, I am not afraid to stand up and say, my name is Danielle, and I love jewelry.
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