< THE ENDURING AMERICAN SHOPPER, DECEMBER 2011, ISSUE NO. 260 >
RETAIL
Tiffany & Co. Launches Corporate Responsibility Report
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POLISHED
GemeWizard Launches Online Fancy Color Wholesale Pricing System
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Rockwell Obtains Permission For Continuous Operations At Northern Cape Mines
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FOCUS
The Enduring American Jewelry Shopper
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FOCUS
America: Still A Key Market For Jewelry
Despite one of the nation’s deepest recessions in recent times during 2008-2009, consumer demand for jewelry held up remarkably well. Clearly, America remains a resilient and vibrant growth market for jewelry. American shoppers have an appetite for all kinds of goods and services, especially for diamonds and jewelry. Though consumers throttled back their spending during the two-year recession, sales have come back solidly in the post-recession period beginning in late 2009.
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Demand In Line With Expectations
Despite some jewelers’ dire stories about lack of customers and plunging revenue, jewelry sales were about in line with expectations during the recessionary environment of 2008 and 2009.
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Demographic Data Helps Target Jewelry Shoppers
As the U.S. population becomes more diverse, retailers’ concept of “one size fits all” simply won’t work any longer.
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Jewelry Shopper Profile Unchanged
The jewelry shopper who purchased jewelry during 2009, the second year of the two-year recession, didn’t look very different from the traditional jewelry shopper.
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Targeting the Largest Consumer Jewelry Market Segments
Logic would suggest that jewelers should target the market with the highest per-household spending on jewelry. If they followed that rule, they would miss out of some huge markets.
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The Post Recession Shopper
The “new normal” post-recession jewelry shopper will look a lot like the “old normal” pre-recession jewelry customer, based on an analysis of historical and recent Consumer Expenditure Survey data.
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EDITOR
The Year In Review
Can you believe it’s the end of the year issue of IDEX Magazine again? I for one certainly can’t. It seems that no sooner do I do all the planning for the year than the 12 months is over and I have to sit down and do it all over again.
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MEMO
Stepping Up to the Plate for Survival
The Antwerp World Diamond Center recently launched an ambitious new project, the “Antwerp Diamond Road show,” which took 15 diamond companies on a 10-day tour of five cities in China.
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PORTE POINT OF VIEW
Holiday Season Success
Jewelers can only blame factors such as high oil prices, ineffective politicians, high unemployment, euro debt, ObamaCare and high gold and diamond prices for just so long as a reason for declining sales.
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FACETS
Emerald Jewelry Auction Helps Elephant Migration In India
Mumbai’s famed Taj Mahal Palace hotel recently held an auction of a collection of exclusive elephant-themed emerald jewelry.
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ORGANIZATION PROFILE
Organization Profile
Name of Organization  The Diamond Bourse of Canada (DBC)
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