> During 2008, specialty jewelers’ advertising expenditure ratio – ad spend as a percentage of revenues – ran at roughly the same level as in 2007: about 2.4 percent of sales. Adweek, which tallies total advertising expenditures by industry, reports that overall specialty jewelers’ ad expenditures were $684 million in 2008. While this was down from 2007’s ad spending of $717 million, it was flat at 2.4 percent of specialty jewelers’ sales.