Bling and Buds for Mother's Day
June 20, 06
Online traffic to the jewelry/luxury goods/accessories category increased 15 percent in May versus April to 15.9 million visitors, with RedEnvelope.com, a gift giving site, leading the category at 1.6 million visitors (up 25 percent).
According to comScore Networks, increases in visitation to the flowers/gifts/greetings and jewelry/luxury goods/accessories categories were likely attributable to shoppers researching and buying gifts for Mother’s Day and graduation celebrations.
Traffic to the Flowers/Gifts/Greetings category rose 10 percent in May versus the prior month. This rise helped fuel a 16 percent increase in online sales to the category during the week leading up to Mother’s Day, compared to the same week in 2005 ($195.8 million vs. $168.5 million).