Gold Bars and Diamonds Up for Grabs at Dubai Summer Surprises

Beginning tomorrow (June 21) Dubai Gold and Jewellery Group (DGJG) is giving away prizes worth millions of dirhams during the 10 weeks of the Dubai Summer Surprises (DSS). Over 300 jewelry outlets across Dubai will take part in the DSS celebrations.

But it is not just gold and diamonds that customers can win. "With a focus on giving customers a chance to win their lifestyle aspirations, this year's grand prize is a luxury apartment in the Dubai International City, "said Tawhid Abdullah, Managing Director, DGJG. BMW 3 series cars are also up for grabs.

Saeed Al Nabouda, DSS CEO said, "In the unfortunate event of the Dubai Shopping Festival not happening this year [owing to the death of the Emir of Dubai], the DSS is focusing all the more on shopping. And as the DGJG has been established to energize the gold and jewelry retail industry they have been playing a major role since the inception of DSS and have now come on board as a key sponsor with a very attractive promotion for the shoppers which is bound to further enhance the appeal of the annual event to a larger number of residents and visitors thus making Dubai a true shopper's destination this summer."

Customers are entitled to a raffle coupon on every jewelry purchase of AED 250 ($68) from participating outlets

"This is a great opportunity for jewelry shoppers and tourists to fulfill their lifestyle dreams and with weekly raffles and instant scratch and win promotions, the chances of winning are very high, "added Abdullah.

Speaking at the launch, Moaz Barakat, MD of the World Gold Council in the Middle East, Turkey & Pakistan said, "We expect the remaining period of 2006 to be good and healthy despite the situation of the gold price around the globe. The World Gold Council has also recently announced that the retail gold sales have increased by 10 percent in Q1 of 2006 compared to 2005 where sales reached AED 2.1 billion ($0.57 billion) proving that the high volatility of gold prices in this period has not weakened consumer spirit in the Dubai gold market. The healthy gold market would not have remained this way without the continuous efforts of the World Gold Council, the Gold and Jewellery Group and the enthusiasm and vision of the trade. We expect the Dubai Summer Surprises to boost the gold sales for the remaining of 2006."

The Dubai Gold and Jewelry Group, an association of more than 700 gold and jewelry outlets in Dubai, is responsible for promoting the gold and Jewelry trade in Dubai.