Abazias' Enhanced Website Features Expanded Jewelry and Watch Offerings

As a part of the redesign and launch of their website, Abazias has unveiled an expanded selection of watches and non-engagement jewelry highlighted by the ready-to-wear watch line by Paris Hilton, named simply "Paris Hilton." Available through a select number of online dealers, the Paris Hilton watch ranges from $138-$230. Abazias also offers limited edition Paris Hilton watches that feature a retail price upwards of $100,000.

"Abazias has identified the Paris Hilton brand as iconic with an international appeal," states Oscar Rodriguez, CEO of Abazias. "We have strategically aligned ourselves with a partner who is on the pulse of pop culture and now we can effectively reach the lucrative 'accessory' shopper. We are expanding our demographic, online offerings and presence in the marketplace."

After several profitable quarters, Abazias reinvested into the operational infrastructure of the company and launched a newly redesigned website. The new site offers a variety of new features, including a personal shopper; a comprehensive and easy-to-use ring builder; and an enhanced diamond education section.