De Beers Diamond Jewellers is Going Online
June 04, 07
De Beers Diamond Jewellers (formerly De Beers LV) has launched a new website that includes e-commerce capabilities. The luxury retailer is now offering online diamond engagement rings and jewelry collections to the U.S.
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“For a contemporary retailer it is a must to reach customers over the Internet,” CEO Guy Leymarie said. “DeBeers.com will be a discrete, safe and luxurious environment, where De Beers authenticity will be guaranteed by the unique De Beers Diamond Marque, the Diamond Passport and the Kimberley Process.”
The website showcases a range of diamond jewelry, including the Talisman and bridal collections. Personalized services are offered through De Beers Private Client Services online, via phone, or in-store. Prices start at $500.
Other collections available on the site include the new Forever diamond and platinum engagement ring collection. With center stones ranging from 0.50 to 1.5 carats, prices start at $2,000.