De Beers Opens Fourth U.S. Store

De Beers Diamond Jewellers has opened its new store in Houston, Texas, its fourth U.S. location. The 1,353 sq ft store, opened Sunday September 9, features new collections designed by De Beers creative director, Raphaele Canot.

The collections include Secrets of the Rose, Talisman and Radiance. In addition, bridal, exceptional one-of-a-kind high-end jewelry, and signature collections, such as Wildflowers will be featured.

The Houston decor features gray transparent curtains, open spaces, ebony walls, etched glass paneling and a VIP room for private presentations. In addition, 360° counters bring the De Beers client a unique ‘side-by-side’ experience when selecting diamond jewelry, where customers can browse without a salesperson across the display case from them. 

De Beers already has stores on Fifth Avenue, New York; Rodeo Drive, Beverly Hills; and in the Forum Shops at Caesars Palace in Las Vegas.