Charles & Colvard Launches Moissanite Ad Campaign

Charles & Colvard, the creator of moissanite, is launching a new international advertising campaign, targeting female self-purchasers to purchase moissanite as a reward for the milestone moments in their lives.

According to the firm’s research, 78 percent of moissanite buyers are women and 71 percent of moissanite buys are self-purchases.

The new campaign will be launched in November issues of U.S. fashion and lifestyle magazines, including People, InStyle, Us Weekly and O The Oprah Magazine, as well as in international publications. It will run through December 2008.

“Charles & Colvard continues to focus on the self-purchasing woman when positioning moissanite in the marketplace because it continues to fill the marketing niche called ‘reward for achievement’ like no other jewel can,” said Bob Thomas, CEO of Charles & Colvard.