NCDIA Launches MarketScope Program

The Natural Color Diamond Association (NCDIA) launched their new MarketScope program at the recent Centurion Jewelry Show in Tucson, Arizona. The program targets the most likely buyers of natural colored diamonds and jewelry within a certain radius of store locations to enable retailers to boost marketing effectiveness and increase sales.  

Suppliers and manufacturers will also be able to take advantage, as the program identifies retailers that are most likely to successfully sell their natural color diamond products, based on the concentration of qualified targeted consumers.

NCDIA will also provide access to turnkey direct mail programs to reach these profiled customers. The association was formed to promote natural color diamonds, mostly those with a brown tint.