JVC, Charles & Colvard Create Consumer Confidence Brochure
February 28, 08
The Jewelers Vigilance Committee (JVC) has developed a new consumer brochure, “Buying Gemstones and Jewels with Confidence” to help shoppers understand the difference between natural diamond, laboratory created diamonds and simulated diamonds.
The brochure, which includes questions consumers should ask retailers (including online vendors), to make informed decisions about their purchases, was underwritten by Charles & Colvard, the creators of moissanite. It is available on the JVC website, www.jvclegal.org and on Charles and Colvard’s website, www.moissanite.com