Tanishq Named Most Preferred Lifestyle Brand

CNBC Awaaz chose Tanishq as the most preferred lifestyle brand in its 2008 Consumer Awards.

The Awards were based on a consumer study by The Nielsen Company to determine the most preferred brands in the country across 17 product and service categories. The research was conducted amongst 10,000 respondents from 21 cities and 84 rural centres.

The stylish designs and quality assurance offered by Tanishq were the key factors cited by respondents, while the innovative designs it offers were also seen as an important factor in brand preference.

CNBC Awaaz is a Hindi  Business Channel and claims that the study it commissions to determine the most preferred brands is the largest of its kind.