Tanishq Introduces New Luxury Jewelry Boutiques
February 18, 09
Indian gold and diamond jewelry brand Tanishq is introducing a new luxury jewelry collection called Zoya. The high-end brand, whose pieces contain diamonds, precious stones and gold, will be available for purchase only in exclusive Zoya boutiques in Mumbai and Delhi, India.
For this initiative, the Tanishq design studio has created a range of hand-made jewelry lines with international influences including the Spanish Espana line, the Indian Rajasthan line as well as Rain, Lotus and Zen lines and the Classic European Diamonds line. 
A display case at Zoya
“For Zoya we have tastefully made use of diamonds with precious stones like rubies, blue sapphires, emeralds and tanzanites,” says Sangeeta Dewan, Tanishq’s head designer, who adds that an extra appeal of the new Zoya collection is that each piece can be modified or customized to the consumer’s individual preference.
Tanishq, part of the Tata corporation, has 115 boutiques in 76 cities across India in addition to Zoya.