Kay Jewelers Increasing Social Presence with Pinterest and Instagram Launch

(IDEX Online News) – Kay Jewelers is enhancing its social media presence by launching Pinterest and Instagram. The brand already operates Facebook, Twitter and YouTube.

"As our product is, by nature, very visual, the Pinterest and Instagram platforms are a great fit and provide a unique opportunity to not only highlight our brands and exclusive collections, but further engage guests as well," said Kimberly Kanary, vice president of Public Relations and Social Media, Kay Jewelers. “This launch expands upon our already popular social channels and we look forward to introducing some exciting content on these platforms in the near future."

To celebrate the Pinterest launch, Kay has also announced a "Best Mom Ever Pin-To-Win Mother's Day Sweepstakes" which runs through May 10. One grand prize winner will receive a $1,000 Kay Jewelers shopping spree along with a round trip limo ride to their local Kay Jewelers store. Five first prize winners will receive a Diamonds in Rhythm 1/5 carat white gold necklace.