Tanishq Targets US Indian Diaspora with 15 New Stores
July 07, 25
(IDEX Online) - Tanishq, the retailer with over 400 outlets in India, is expanding its US presence, with plans for at least 15 new stores.
It is targeting a large Indian diaspora in the US. Tanishq, part of Tata Group, the country's largest conglomerate, opened its first US store in Iselin, New Jersey, in January 2023.
At the time it said: "The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state's total population and are 387,000 strong."
It has since opened six more stores - in Houston, Texas; Dallas, Texas; Chicago, Illinois; Redmond, Washington and Atlanta, Georgia.
The company now plans to open a further 15 or more US stores in the next year to 18 months.
"The Indian audience is spread across the United States, and we're expanding in an effort to cater to their diverse preferences, bringing a wide range of exquisite jewelry for any occasion," said Tanishq's business head of jewelry Amrit Pal Singh.
Tanishq's US expansion is part of a larger international strategy targeting the Indian diaspora in countries such as Canada, the UK, Australia, Oman, Bahrain, and Malaysia, with a goal of reaching 40 to 50 international stores by 2026.
Pic shows Tanishq store in Atlanta, Georgia.