Watches of Switzerland: US Surge Drives Sales to $2.4bn

(IDEX Online) - Watches of Switzerland (WoS) reported a 13% increase in annual sales to $2.4 billion, driven largely by strong momentum in its US retail business.

Over the 12 months to the end of April, US sales rose 24% in constant currency (18% reported), and now account for half of the company's total revenue.

The 137 showrooms in the UK generate around the same revenue as just 59 locations in the US (as of October 2025), highlighting the strength of the American market.

CEO Brian Duffy described this as a "major milestone" in what is both the world's largest and fastest-growing luxury watch market, achieved in just over eight years since entering the US.

"The US continues to be the primary engine of growth and now accounts for over half of Group sales," he said.

In the UK, performance has also improved, with the company citing resilient demand for luxury watches and jewelry despite a challenging macroeconomic environment.