Roberto Coin Taps Christy Turlington Burns for New Ad Campaign

(IDEX Online News) – Former supermodel Christy Turlington Burns has signed up to be the face of the Italian jewelry designer Roberto Coin for the third time in the upcoming 2011-2012 advertising campaign.

The latest campaign features jewelry from the Primavera, the new Bollicine, Cento Diamonds, Fantasia, Animalier and Ipanema collections.

"This new Roberto Coin campaign gives us the opportunity to show Christy in her different facets, which are common to all women today, like a portrait where they can recognize themselves and love what they see," says Roberto Coin.

Working with Christy for the third time continues to be an exciting opportunity for Roberto Coin," says Peter Webster, co-founder of Roberto Coin Inc. "Christy embodies the spirit of the Roberto Coin woman. She is multi-faceted as she is a wife, a mother, successful businesswoman, women's rights advocate and the girl next door. As the jewelry is identifiable with a woman of any age – Christy signifies beauty for women of all ages."

Kinney + Kinsella, the New York based marketing agency behind the two former campaigns, and Roberto Coin, designed and created the new campaign, which was shot in April 2011 and launched in October in fashion publications such as Elle, Harper's Bazaar, Architectural Digest, Departures, Wall Street Journal Magazine and Town & Country.

The campaign was shot by acclaimed British fashion photographer, Craig McDean, whose past credits in the fashion industry include advertising campaigns for Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein and Estee Lauder.