Diavik: End of a Diamond Era
March 06, 26 by John JeffayIt's the end of an era for Canada's Diavik diamond mine — and the start of a huge project to restore the land to its natural state. Commercial production comes to an end this month after 23 years. Regulators in Northwest Territories (NWT) officially ... Read More...
New De Beers: The Mystery Behind the Shares
February 27, 26 by Erez Jacob RivlinDe Beers, the company that ruled the diamond world for over a century, has lost over 80% of its value. Even so, investors are queuing to buy it. That's a strong indication of the potential value it holds. But potential for who? The upcoming sale of De Beers could be ... Read More...
Luanda Accord: Still Waiting for the Campaign
February 12, 26 by John JeffayIt's almost eight months since the Luanda Accord was agreed - and diamond producers pledged one per cent of their rough revenue to fund a global NDC campaign promoting natural stones. Multiple opportunities to tell and sell the story of natural diamonds have ... Read More...
Forevermark Aims High in India
January 15, 26 by John JeffayThere's a lot we can learn from De Beers and the launch of its standalone Forevermark stores. It's chosen India as the test bed for its new retail approach, and it has set a very clear agenda. It's targeting high earners, especially affluent women buying gifts for themselves... Read More...
From Smartphone to Smart Earring
January 08, 26 by John JeffayFirst there was the smartphone, then came the smartwatch, followed by the smart ring. And now the latest must-have is the smart earring. It will track your heart rate, sleep patterns and posture. It captures health signals that are impossible to measure by a device worn... Read More...
From Smartphone to Smart Earring
January 08, 26 by John JeffayFirst there was the smartphone, then came the smartwatch, followed by the smart ring. And now the latest must-have is the smart earring. It will track your heart rate, sleep patterns and posture. It captures health signals that are impossible to measure by a device worn... Read More...
Titan's Tentative Foray into Lab Growns
January 01, 26 by John JeffayIt's not quite a Lightbox moment, but it's certainly worth mentioning when India's biggest jewelry retailer finally dips its toe into lab growns. Titan, with over 760 stores across its Tanishq, Mia, Zoya, and CaratLane brands, had long resisted any move away from ... Read More...
2026: It's All About Marketing
December 24, 25 by John JeffayIt's all about marketing, says Ronnie VanderLinden. "My key issue, and it has long been my key issue, is marketing. Period," he says. "I think we've lost out because of the way we've marketed our product, our wares. Education and marketing is what will bring ... Read More...
The Paraiba Tourmaline Phenomenon
December 18, 25 by John JeffayIt looks like Christie's pitched a little low. Their pre-sale estimate for a 13.54-carat Paraiba tourmaline was just $400,000 to $600,000. It sold at their New York Magnificent Jewels auction last week for $4,223,000. So what's the story with Paraiba tourmalines... Read More...
Costco's Tariff Challenge: Brave or Foolish?
December 11, 25 by John JeffayIs Costco brave or foolish going head-to-head with Trump over tariffs? The stakes are high for the warehouse giant, listed as the sixth biggest watch and jewelry retailer in the US (as ranked by National Jeweler). It filed suit in the US Court of International Trade ... Read More...
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