GemEx Certifies M. Geller Diamonds
May 17, 09
GemEx® Systems, Inc., announced an agreement with M. Geller to use GemEx to certify their diamonds for brilliance, fire and sparkle.
The GemEx Certificate highlights diamond brilliance, fire and sparkle and helps retailers increase diamond sales. Jewelers and their customers will be able to search for these characteristics brilliance, fire and sparkle in addition to shape and 4C information.
M. Geller provides a web-based retail program that gives retailers an easy, cost-free way to offer their customers access to a guaranteed inventory of 35,000 certified diamonds, a choice of settings, and the ability to create their own ring design.
The program, called Bridal Ring Builder, integrates into the retailer’s existing website and can be customized to fit the store’s brand. It allows retailers to offer the research capacity, multiple shopping channels, and ready inventory their customers demand—while maintaining control of their own pricing and marketing.
“We’re giving the retailer virtual ownership of a $100,000+ web-based retail program without charge. Bridal Ring Builder equates to, literally, easy money for retailers,” said Jay Gerber, Geller’s executive vice president of sales and marketing.
GemEx Live Report (www.gemexlive.com) will premiere on Bridal Ring Builder at the JCK Show in Las Vegas opening later this month. Live Report is the interactive, online version of the GemEx Certificate and lists every diamond with a GemEx Certificate.