"World's Biggest Lab Grown Showroom" Opens in Surat

(IDEX Online) - An Indian manufacturer has opened what it claims is the largest lab grown diamond showroom in the world.

Sonani Jewels is the retail brand, founded in 2021, of Surat-based Tenth Diamond Planet, which specializes in HPHT lab growns. It was launched as a B2B concern, but is now moving to D2C.

Sonani says its new two-floor showroom, which opened at the JCS Arcade in Surat last Monday (22 September) is 18,000sq ft.

That's the size of four standard basketball courts, although the company provides no verification that its showroom is the largest, nor does it say who previously held the record.

Sonani says it has an inventory of more than 4,000 jewelry designs in daily wear, as well as bridal categories.

Agastya Sonani, director of Sonani, said: "The future of lab-grown diamonds is bright. Their importance in the fashion, luxury, and royal segments is on the rise due to their unique designs and competitive pricing."