JIC Publishes Updated PR Book
February 23, 05
The Jewelry Information Center (JIC) has revised its Public Relations Handbook, a step-by-step guide to developing and improving public relations practices for jewelry retailers and manufacturers.
JIC says its updated guide provides tips, suggestions and guidelines for jewelers looking to develop and incorporate public relations into their overall business plans. It now includes more topics, new information and more in-depth coverage of public relations.
“Public relations is a key element in any successful business,” said JIC Chairman John Green. “It is often less expensive than traditional advertising and is a great way to generate public awareness, establish a positive reputation and differentiate your business from the competition.”
Among the subjects covered in the handbook are ways of working with the media, generating in-store excitement, industry issues, creating a media kit, using a public relations agency and utilizing the Internet to promote a business.
The handbook sells for $25 for JIC members and $50 for non-members plus shipping and can be ordered from JIC.