Damas India Launches eStore

Damas, one of world’s largest jewelry retailers, has launched an Indian eStore. The store will initially sell diamonds and gold jewelry, with plans to add watches, accessories, and other products. The retailer also has plans to launch their own ecommerce website. Currently, the Damas store is available on Rediff – http://damas.rediff.com and Indiatimes shopping.

Anaggh Desai, CEO of Damas India said, “Jewelry is no longer confined to swanky retail stores where [the] customer peeks through the window and gets mesmerized by the glitter. At Damas eStore, the whole range of our jewelry is right there before you – just at the click of your mouse. You can view the whole range of diamond and gold jewelry in [the] form of rings, earrings, pendants, bracelets, and bangles in a relaxed manner with a user-friendly easy shopping procedure.”

He added, “India is currently the world's largest consumer of yellow gold and the third largest in global diamond jewelry with a huge potential of… young women aspiring for branded jewelry with trendy international designs. There has been a substantial increase in online sales of jewelry due to [the] growing preference for branded products and semi precious items. More and more people are buying online and the key to this is consumer confidence and a secure payment network.”