Dimexon Global Ad Campaign Features Diamonds as Elements of Nature

Sagar Joshi, head of marketing, commented, “They (the models) wear exquisite diamond jewelry and since diamonds are a natural gem, in all visuals they are juxtaposed as elements of nature. So we have scintillating icicles, glittering sand grains, sparkling droplets, shimmering snow and twinkling stars cuing the fact that diamonds are part of nature and seamlessly blending with exquisite jewelry.”

The Dimexon group includes Dimexon Diamonds, Indian jewelry retail chain Kirtilals and Dimexon Jewellery Hong Kong.