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Latest News & Stories

Jeweler's Ad Banned for Confusing Diamond Buyers

A British jeweler breached advertising codes by failing to distinguish between lab grown diamonds and non-diamond simulants. Online retailer Ethica Diamonds, based in Cornwall, south-west... Read More..

 
Tiffany's Ambassador Couple Snuggle up for Campaign Ad

Tiffany & Co's new brand ambassadors, Beyonce and Jay-Z star in ad campaign for the jeweler, inspired by the classic 1961 movie Breakfast at Tiffany's. Date Night shows Beyonce, 40... Read More..

India Imports $9bn of Rough in Half Year to September

India' gross import of rough diamonds leapt to $9bn from April to September as it bounced back from Covid. That's a rise of 255 per cent on $2.6bn for the same period during Covid-hit... Read More..

 
Latest Jewelry Fad: Angelina takes it on the Chin

Angelina Jolie wore a 14-carat gold chin cuff to a movie premiere, sparking a social media frenzy. The Hollywood A-lister left onlookers bemused with the $50 piece that loops over the ... Read More..

De Beers Sells $490m of Rough ahead of Diwali

De Beers today reported a fourth consecutive month of strong rough sales with proceeds from Sight 8 at $490m (provisional). Demand was driven, in part, by factories stocking up in India ... Read More..

 
Lightbox is Selling its Lab Growns Loose

The De Beers subsidiary Lightbox has started selling its lab grown diamonds loose, to meet the demand for custom-made pieces. Until now they have been available only in ready-made... Read More..