Diamond Giants Form Corporation To Market Canadia Diamonds

Diamond veteran firms, Beny Sofer & Sons, Rosy Blue and Backes & Strauss have formed a global partnership called Tri-Star Worldwide. The new company will distribute Canadia arctic-mined diamonds in Europe, the Far East and North America.

"To realize the full potential of the Canadia brand, we have formed a diamond company the likes of which the industry has never before seen," says Dilip Metha, CEO of Rosy Blue.

Tri-Star will be based in New York and headed by Oren Sofer. "Tri-Star Worldwide is now the global leader in certified Canadian-mined diamonds," said Sofer.

Beny Sofer & Sons launched Canadia in May 2002. Arslanian Cutting Works, a Rosy Blue affiliate in Yellowknife, will supply all of Tri-Star's Canadia branded diamonds. The Northwest Territories region is expected to produce 10 percent of the world diamond output by 2004, Tri-Star said in a statement.

Rosy Blue is a 40-year-old family-owned diamond polishing and jewelry company conducting business in 14 countries. Founded in Antwerp in 1789, Backes & Straus is the world's oldest diamond company and supplies more than 40 markets worldwide.