Rosy Blue’s InterGold Plans Great Expansion

Indian gold and diamond jewelry chain InterGold plans to expand its presence in India to 60 stores, tripling its retail presence in the sub-continent, the company revealed during the opening of its third store in Delhi.

Currently InterGold has 21 stores in 13 cities across the country. According to CEO Vijay Jain at a rate of 30 percent, northern India is the fastest growing jewelry market, contributing 38 percent of InterGold’s turnover.

InterGold wants to take its success further and is now planning a 600 million rupee ($13.18 million) expansion backed by its parent company diamond corporation Rosy Blue, a DTC Sightholder with a turnover of $1 billion.

The jewelry chain spends about $2 million annually on jewelry design and is one of India’s biggest diamond jewelry exporters with design centers in the US, the Far East and Europe.