JB Jewelry Opens Beijing Jewelry Boutique

JB Jewelry, one of Hong Kong’s largest jewelry manufacturers, is inaugurating its showroom in Beijing’s Kenzo Shopping Center, promised to be the first of several stores it plans to open in China.

 

The store, JB Jewelry Boutique, opened December 25 and will offer a wide variety of jewelry pieces ranging from rings and earrings to fashion jewelry sets.

“Jewelry today is more than an ornament, it is a creator of a statement about a woman's personality and elegance,” says JB Jewelry Chairman Mr. Bhupen Surani.

In addition to the store, JB’s jewelry will also be available at exclusive JB Jewelry counters at Parksons, an upscale store on Fu Xing Men Nei Street in the Chinese capital, starting December 24.

JB Jewelry, of the JB Group, specializes in medium range, affordable and branded jewelry. The store will carry items priced at $250-$5000, with some unique items priced as high as $30,000. The target audience is women age 25 – 40.

The ambience of the store is designed to give the outlet a world-class look complementing the jewelry designs. The jewelry caters to the modern woman who is looking for fashionable and wearable designs.

The JB Group was founded in 1965 and became a DTC Sightholder in the early 90s. Today the group business includes diamond manufacturing units, diamonds wholesale, jewelry manufacturing, global jewelry distribution and branded jewelry manufacturing and distribution.

 “This is the first of many stores we plan to open in China. JB Jewelry has a benefit of being part of one of the world's largest diamond manufacturing companies. We bring to Beijing not only the international quality designs but also a wide spectrum of trendy yet classy, heavy sets as well,” says Surani.