Victoria's Secret Promotes Perfume with Diamond Ring
July 11, 05 by IDEX Online Staff Reporter
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Victoria’s Secret ad
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Victoria's Secret has teamed up with jeweler Mouawad to promote its new fragrance. The sexy lingerie maker is offering a chance to win a 3.25 carat diamond ring inspired in design by the perfume bottle.
The three-stone ring has a 2.28 carat emerald-cut diamond in the center with two tapered baguettes at its side set on a platinum ring with a micro-pave of diamonds. The publicized value of the ring is $35,000.
The So In Love advertising campaign is also featuring supermodel Adriana Lima wearing an 11-carat Mouawad diamond ring.
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Mouwad ring for Victoria’s Secret
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The contest is taking place on Victoria’s Secret web site with no purchase necessary to enter.
This is not the first time Victoria's Secret has cooperated with Mouawad. In the past, the jeweler created the famed annual Christmas bras, a multi-million dollar promotional item made of diamonds and other precious stones that while officially offered for sale, never had any buyers.
