Yahoo! and Swatch Valentine's Partnership Targets Males

In a groundbreaking deal, Yahoo! Europe has joined with Swiss watch manufacturer Swatch to promote the launch of Swatch's new "Shake The Heart" Valentine's watch. The timepiece is being specifically promoted to male Internet users. This is the first time that Yahoo! has allowed their homepage to be used in an international advertising campaign.

From February 8, the watch will appear in adverts on Yahoo! Sports homepages in Germany, France, Spain and Italy, as well as on the Yahoo! Sports and mail pages in Mexico and India, reports Netimperative.com.  

On Valentine's Day itself, the Yahoo! homepage will allow users to send Valentine's messages to their loved ones and view the watch. (This event will take place in Italy on February 13).

Michael Lams, head of pan-European sales for Yahoo! UK told Netimperative.com that the watch offers a solution to men's perennial problem of what to buy their loved ones for Valentine's Day. "Hopefully this year we can make it a little easier for men with an exciting brand like Swatch using our extensive European network to introduce them to their innovative new "Shake The Heart" watch.