AGS Lab Announces Consumer PR Initiative and Educational Campaign
March 15, 06
The American Gem Society Laboratories, LLC, has announced the launch of a consumer public relations initiative, which will begin in April 2006.
Two initiatives are planned as part of the campaign. The first, titled "Alphabet Soup" is designed to demystify the acronyms in the jewelry industry. AGS Labs will provide the media with information and quotes about grading report differences – with the aim of increased consumer confidence and comfort about the industry.
The second initiative, titled "So Many Cuts, So Little Time" will focus on the cut of a diamond and the fashion opportunities that exist in today’s marketplace. Targeting consumer fashion magazines, lifestyle news programming, and broadcast outlets, the initiative will include a ninety-second Video News Release to pique media interest.
“Today’s consumers are hungry for information to help them understand and feel confident with the diamond-buying process,” stated Peter Yantzer, executive director, AGS Laboratories. “This initiative will arm consumers with the knowledge necessary to make an informed diamond purchase.”