Dalumi Launches 2006 Corporate Ad Campaign
June 18, 06
Dalumi, an Israeli headquartered diamond firm, has presented its new corporate ad campaign. This is the second in a series of three campaigns that the Diamond Trading Company (DTC) Sightholder is launching that are based on the three elements of nature, water, fire, and earth.
Dalumi's main slogan is, “When the Source Turns into Inspiration.” According to Yuval Kemp Director of Marketing & Business Development at Dalumi, "The Source - the diamonds, turn into different jewelry collections - the inspiration. The concept of the ongoing campaign is to enhance the strong link between diamonds and jewelry, the two Dalumi business units.". 
The first element – water – was depicted in the company's advertising until the fire campaign was launched today. The final element – earth – will be the subject of the third ad slot planned for January 2007.
Says Kemp, “Our original idea was to focus on the four traditional elements of nature, Earth, Fire, Water and Wind”. Together with our French Art Director, we decided to dedicate our attention to the three more concrete elements – Water, Fire and Earth – in order to underline the core values of diamonds and jewelry as the most ever-lasting and passionate gift we receive from the nature. Our campaign reflects our vision: to turn the source into inspiration without borders.”
The ad campaign is led by the Parazar Brand Boutique agency; the art director is Olivier Assouline.