Gold Expressions at Fortunoff Key Sponsor of Hearst's 30 Days of Fashion

World Gold Council, together with NY jewelry retailer Fortunoff, gold jewelry importer Bel-Oro International, and the world’s second largest gold mining company AngloGold Ashanti, have announced the co-sponsorship of Hearst Magazine’s 30 Days of Fashion, which will launch in New York this fall.

According to Michael Pace, WGC vice president of marketing, “The Gold Expressions (GE) brand at Fortunoff is a natural fit with Hearst’s 30 Days of Fashion program because both target the highly fashion-conscious consumer in the New York metro area. The GE product fits perfectly with this year’s fall fashion trends which reflect a strong resurgence of yellow gold, not only in jewelry but in all accessories.”

During Hearst's 30 Days of Fashion, which will take place in September, nine Hearst titles – Cosmopolitan; CosmoGIRL!; Esquire; Harper’s Bazaar; Marie Claire; O, The Oprah Magazine; Seventeen; SHOP Etc. and Town & Country – will host a full month of events including, fashion shows, cocktail parties, and trunk shows throughout New York City. Gold Expressions at Fortunoff, as a key sponsor, will be promoted at the events with goodie bag inclusions, product sweepstakes, logo presence at all events and logo inclusion on all event collateral.

Co-sponsors of the 30 Days of Fashion program, Citi, L’Oreal Paris, LensCrafters, and Gold Expressions at Fortunoff, will also be the sole advertisers in a 36-page magazine that will be distributed to 500,000 New York metro area subscribers of the participating titles. The magazine will feature fashion insight through the eyes of nine very stylish individuals, ranging from actress Eva Longoria to recording artist Nelly, several of whom will be wearing the Gold Expressions product in their feature editorials.

In addition, Hearst will launch its own website – 30daysoffashion.com, which will be accessible to consumers and will feature a daily fashion giveaway of great fashion items from the Gold Expressions line at Fortunoff, as well as in other non-jewelry categories, a fashion blog, insider tips and trends, a calendar of events, video on demand (VOD), and podcasts.

The website will be promoted in the August and September issues of the participating Hearst magazines, as well as through an advertising campaign, and will maintain links between Fortunoff and WGC websites.

The Gold Expressions: Italian Passion by Design brand, made up of high-quality, all-new Italian gold jewelry, made its debut at branded in-store ‘boutiques’ at Fortunoff stores in April.