Moving Upstream, House of Taylor Launches Branded Diamond Collection

House of Taylor Jewelry is enhancing its loose, solitaire and certified diamond offerings to retailers and the jewelry trade, by putting an emphasis on offering its clients a wider selection of loose diamonds.

According to Jack Abramov, president and CEO of the jewelry firm, they’ll offer their customers “an uninterrupted supply” of diamonds “in all shapes, colors, sizes, and purities”. He noted that “established supplier alliances with some of the world's largest and most powerful diamond mining and polishing companies,” stands behind the offer.

As part of its new ‘House of Taylor Jewelry Diamonds Collection’ program, the company is now marketing certified and uncertified diamonds through added distribution channels to expand market penetration and position itself as a competitor and direct diamond source.

The company, whose principal shareholders include Elizabeth Taylor and Kathy Ireland, is distributing certified diamonds that are laser-branded with the "HOTJ" mark and the gem trade laboratory certification number. It is also accompanied by marketing material to further differentiate and identify the House of Taylor Jewelry branded diamond for the consumer. The firm said an independent certificate from a globally recognized lab will accompany the diamond.

"Our new HOTJ certified diamonds deliver a powerful marketing opportunity that extends the House of Taylor Jewelry brand name beyond the independent retail market to encompass wholesalers, diamond dealers, jewelry manufacturers and distributors worldwide," Abramov said.

"We believe that the priceless brand recognition of Dame Elizabeth Taylor and Kathy Ireland combined with these important supply relationships will put HOTJ in a position to compete with any brand on a global level and achieve solid growth and market share in the years ahead," Abramov added.

House of Taylor Jewelry's diamond marketing initiatives produced $10.4 million in loose diamond sales in the third quarter of 2006.