EGL USA Launches Co-Branded Diamond Report with House of Taylor

EGL USA will provide co-branded diamond reports for House of Taylor Jewelry's line of HOTJ branded diamonds. As part of House of Taylor's new Diamonds Collection program, it is using the EGL USA/HOTJ reports to further differentiate its branded diamonds at the consumer level.

The gem lab said in a release that this is the first of its strategic initiatives with House of Taylor Jewelry.

"We believe the EGL USA(TM) /HOTJ co-branded diamond reports, combined with the brand recognition of Dame Elizabeth and Kathy Ireland, will help House of Taylor Jewelry further accelerate market penetration," said Rachel Halpert, EGL USA's Director of Marketing and Adverting.